Reputation Changer Scam Disproved: ORM vs. SEO

Understanding that there’s no such thing as a Reputation Changer Scam means understanding the differences between White Hat and Black Hat SEO. However, there’s a sense in which this might prove misleading. You see, RC is a company that works in online reputation management, or ORM. ORM and SEO are related in crucial ways, yet they are hardly the same thing.

Understanding this key distinction is vital for understanding what ORM actually is. Additionally, it’s vital for understanding what RC is as a company. Read on for a quick breakdown of what sets these two industries apart.

What is SEO?

We’ll begin with search engine optimization, or SEO. This is, most fundamentally, the practice of optimizing Web content to get it to “rank” well on Google, for a given keyword. Success with SEO is measured by how well the desired piece of content ranks for the keyword in question. If your piece of content is on the first page of Google search results, the SEO tactics have proven successful; the #1 slot means they have proven very successful.

What companies like Reputation Changer do is ORM—and in many ways, it’s the exact opposite of SEO.

What is ORM?

In ORM, the goal is to suppress certain listings for certain search terms, effectively nudging them off the first page of Google results. This is done through flooding search engines with positive content, effectively pushing the negative listings out. In many ways, then, ORM works on a much grander scale. Success is measured by taking control of the entire first page of search results—not just the #1 listing, but the first ten listings, at a minimum!

For this reason, ORM is often referred to as SEO on steroids. The similarities between the two are certainly there—but in the end, one is much more expansive, and aggressive.

Refuting the Reputation Changer Scam

Of course, SEO and ORM are related in one particular way. SEO is a tool that’s used by ORM professionals. Granted, it is one tool among many, along with content development, social media, and more. Without SEO, however, reputation management goes nowhere fast.

Reputation Changer understands these important distinctions. As the #1 reputation management firm, they seek to implement the best in SEO tactics. The claims of a Reputation Changer Scam, meanwhile, are simply baseless. Reputation Changer delivers superior results for clients, using the best in White Hat SEO techniques.